We have a new crush, and it’s not on a boy band or a star from a television show or movie! We’re crushing over soft, silky skin with a gorgeous tan that lasts and lasts. Our love affair with hydrated, healthy skin has gotten hot and steamy since the release of Fiesta Sun Black Cherry Crush Moisturizer, a brand new formula that helps to keep tanned skin perfectly conditioned between sessions. It’s really a must-have if you tan on a regular basis, as it really works to counteract the dehydrating effects of the tanning bed.

Why is moisturizing your skin so important if you tan frequently? Well, tanning exposes your skin to intense light and heat, both of which cause the moisture in your skin to evaporate. When your skin becomes dry, its texture changes, and the cells in the tissue shrivel. If you don’t take steps to replenish that moisture, your skin is more likely to peel after tanning, and your color is much more prone to fading.

Fiesta Sun Black Cherry Crush Moisturizer is a unique formula because it features an extended release ingredient blend. This means that your skin gradually receives moisture from the formula for a full day after you apply it, so the hydrating benefits keep on coming. The formula contains shea butter and coconut oil, both of which are soothing, conditioning natural emollients. Also included are vitamins A, C and E, antioxidants that fight the effects of free radicals to combat signs of aging.

If all of the hydrating benefits of Fiesta Sun Black Cherry Crush Moisturizer aren’t enough to have you crushing, the luscious Black Cherry fragrance is sure to do the trick. You can get the moisturizer right here for a price that you’re sure to love.